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Daily video viewing time on YouTube worldwide exceeds one billion hours. Every minute, more than five hundred hours of additional material is uploaded to the website, an unprecedented technical achievement. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed and paid for online content. Everyone knows YouTube. But nobody really knows how it works.
This book is the first to rivetingly capture the technological and business model behind YouTube through the accounts of the people who run it and the famous stars born of it. It details how YouTube helped its parent company Google gain unimaginable power, while chronicling a media revolution and the frenzied race of an entire industry. Most of all, though, it captures how devotion to a simple idea—let anyone rebroadcast content online and make money from it—unleashed a machine of addiction and outcry that spiraled out of control and reshaped modern reality.
Mark Bergen, chief technology editor at Bloomberg, who probably knows Google better than any Silicon Valley editor, having done many revealing reports on its successes and scandals, in this book tells a fascinating story about technological and creative intelligence but also the hubris that undermined it.
- Mark Bergen
- Ιστορικά
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